INDUSTRY PERSPECTIVE

2000 to Present


The Mornington Peninsula is host to a thriving wine industry with a total wine sector output in 2019 of $197.4 million with wine tourism contributing $180.1 million and wine output $11.4 million.

The Mornington Peninsula is Australia’s #1 wine tourism destination and had 520,000 domestic tourism winery visits in year ending March 2019.

Vineyard area planted is now over 1,100 hectares with the farm gate price for Chardonnay and Pinot Noir rising by over 60% since 2000.

In 2019 the average price paid for Mornington Peninsula Chardonnay and Pinot Noir was the highest in Australia, Pinot Gris was second highest. Almost all fruit is now made into regionally branded wine, with more than 75% Pinot Noir and 62% of Chardonnay wines selling at over $31 RRP. Direct sales, both consumer and wholesale, have increased by 23% as a proportion of total sales.

Export sales have decreased 14% as a proportion of total sales since 2000. As at the end of March 2020, China was the #1 export destination for Mornington Peninsula wine at 30%, with the UK #2 with a 28% share.

Victoria remains the most important domestic market for Mornington Peninsula wine at 75% of wholesale sales. Direct wine industry employment has increased to over 1,140 FTE. Capital investment excluding vineyard planting has been over $150 million.

 

PHYLLOXERA -
A BIOSECURITY
PRIORITY


Phylloxera is the greatest threat to our region's biosecurity. The Mornington Peninsula Geographic Indicator is an interim Phylloxera Exclusion Zone (PEZ) and is the priority of the State Government to declare the region an a Phylloxera Exlusion Zone (PEZ) as one of the state's most vibrant wine producing regions.  

What is phylloxera?

Phylloxera is a tiny yellow insect that destroy grapevines by damaging their roots.  Secondary fungal infections can also occur as the roots are injured.  As the roots die, so does the vine. 

  • It is a vineyard pest and has no effect on wine quality nor does it present any human health issues.
  • It is controllable and manageable but difficult to eradicate.
  • Phylloxera and other vineyard pests and diseases can be spread via clothing, footwear, vehicles, vineyard equipment and machinery and on grape vine material.
  • Industry and associated operators should be familiar with the National Phylloxera Management Protocols.

We are very pleased to report that following a fourth year of thorough inspection, Agriculture Victoria have NOT found phylloxera in any of the commercial vineyards surveyed or amenity vines inspected.   

An Order declaring a Phylloxera Exclusion Zone (PEZ) in the Mornington Peninsula for the control of grape phylloxera is expected to be concluded by late-2021.  This order is made under section 19(1) of the Plant Biosecurity Act 2010.

Until the Order is declared, businesses in Mornington must comply with the biosecurity requirements restricting the movement of phylloxera host materials into the ‘interim’ PEZ.

 

HARVEST

The harvest period brings high movement of labour and machinery in and out of our vineyards, as well as the high volume of tourist trade during this period, here are a few bullet points for best practice of phylloxera management:

  • Ask machinery and contractors where they have been prior to entering your property (refer to any phylloxera infested zones here
  • Is the machinery clean (if not lead them directly to your secure cleaning area)
  • Direct labour to your footbath station for a 60 second minimum 2% chlorine solution bath of footware and snips

Best Practice Vintage Toolkit can be found here.

VISITOR MANAGEMENT

For relevant biosecurity protocols around Cellar Doors and tourism, see this link from Vine Health Australia.

  • Establish designated pathways for visitors and run guided trours rather than allowing visitors to roam.
  • Clear signage separating vineyards from public areas
  • Educating staff on biosecurity risk
  • For further information or to apply for permits email market.access@ecodev.vic.gov.au

Any queries please contact the MPVA office at admin@mpva.com.au or on 03 5989 2377.