The Mornington Peninsula Vignerons Association (MPVA) is the peak industry body representing grape and wine producers of Mornington Peninsula to promote the wines and region, to represent and advocate for the region's wine industry to government and liaise with related industry and regional associations, and to provide technical and research support and activities to the wine industry.

It is an independent, not-for-profit membership association, funded by members' businesses, income from association-run events, with additional support from industry sponsors, and project-based ad hoc funding from all levels of government.

Since it's formation in 1982, the MPVA has had strong membership support of the region, representing approx. 80% of the production of the region in a cohesive and collaborative community. It is managed by an Executive Committee of elected members and has a full time CEO, and two part-time administrative staff.

The Committee

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Olivia Barrie, CEO


Olivia was appointed as Chief Executive Officer of the Mornington Peninsula Vignerons Association in early 2019, to represent one of the thriving regional treasures of the Australian wine landscape.

With over 20 years in the wine industry, Olivia’s international experience with some of Australia’s most admired premium wine businesses brings a new tempo to support the development of this valuable regional economic ecosystem diversified across agriculture, tourism and global sales.

Collaborating with industry and management bodies to devise and implement strategies to drive awareness and growth, Olivia also has a deep understanding of the machinations of successful wine regions having lived in the Barossa Valley for 15 years prior to moving to the Mornington Peninsula.  

“I’m thrilled to have the opportunity create a sense of unity and purpose with the vignerons of the Mornington Peninsula. The quality of the wine here is outstanding, they are fine, elegant and sophisticated and the micro-climate has its own fingerprint.  This truly is a very special place.”